8th Annual · September 28–30, 2026 · Philadelphia

RETHINK Conference

The Market Is Shifting.
Are You in the Right Room?

M&A pressures. Staffing shortfalls. Rising acuity. Reimbursement uncertainty. The leaders solving these problems right now will be in Philadelphia on September 28–30.

Attendees leave with actionable ideas for near-term execution, a clearer view of the forces reshaping skilled nursing and assisted living, and connections that can support partnerships, investment activity, and long-term strategic positioning.

Co-Presented by Skilled Nursing News & Senior Housing News · 8th Annual · Philadelphia, PA

WHERE SENIOR CARE IS HEADING

Skilled nursing and assisted living are being stress-tested. The operators navigating it will be in Philadelphia.

How are operators actually protecting margin under the staffing mandate? Where is Medicare Advantage reimbursement heading for skilled nursing in 2027? Which clinical investments are driving better outcomes and better enterprise value? Where does consolidation go from here, and who is positioned to transact?

RETHINK is the only room where the operators, investors, and payers working through these questions right now are in the same conversation.

Skilled Nursing

Senior Housing

Senior Living

Assisted Living

Home Health. HME. Together.

Why This Year Is Different

This Year, the Agenda Changed. Here’s Why.

Providers managing skilled nursing and assisted living today know something the industry is only beginning to say out loud: you cannot separate clinical performance from financial performance. They are the same problem. This year, RETHINK makes that explicit, welcoming clinical excellence as a core pillar of the conference for the first time. Three tracks. One room. The full picture of what it takes to operate, grow, and invest in senior care right now.

Clinical Excellence

Quality, staffing, outcomes, survey readiness, and what it takes to lead clinical operations at scale.

Operations & Growth

Adapting to demand, continuum strategy, hospital partnerships, and building sustainable businesses.

Capital & Investment

M&A, portfolio strategy, valuation, post-transaction integration, and how clinical performance drives enterprise value.

Confirmed Speakers

The Speakers Make the Room.

The SNN and Senior Housing News editorial teams recruit the executives running the most consequential organizations in senior care. These aren’t panelists who bought a sponsorship slot. They’re the operators and clinical leaders whose decisions move the sector.

Three of this year’s confirmed speakers, Lauren Murray, Bill Weisberg, and Camille Jordan, are speaking at RETHINK for the first time.
They speak infrequently at industry events. This is a rare opportunity to hear from them directly.

Speaker lineup is updated as confirmations are received. More announcements coming soon.

Who’s in the Room

This Is Who You’ll Be Sitting Next To.

RETHINK is curated, not open. The attendee list reflects the owners, operators, executives, and capital partners making the decisions that shape senior care.

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Why Attend

Which Seat is Yours?

Skilled Nursing & Assisted Living Providers

You’re managing more complex residents, a workforce under constant pressure, shifting payer dynamics, and a regulatory environment that doesn’t slow down. RETHINK is where you hear what’s actually working, from peers running the same playbook in real time.

Capital Partners & Investors

Understanding senior care from the outside is getting harder. RETHINK gives you three days of direct access to the operators defining quality, margin, and scalability, before the deals are announced.

Payers, Hospitals & Health System Executives

The post-acute relationship is changing. RETHINK brings you into the room with the SNF and assisted living operators building the partnership models that improve transitions and lower readmissions.

Therapy & Rehabilitation Executives

Reimbursement shifts and clinical integration are reshaping the rehab landscape. RETHINK is where you understand what your SNF and AL partners need and position your organization accordingly.

M&A Advisors & Consultants

Your next client is probably in this room. RETHINK is the most concentrated gathering of senior care operators evaluating strategic transitions in the market.

Technology & Service Partners

Skip the trade show floor. RETHINK gives you the room conversations and direct access to what clinical and operational leaders are prioritizing and why.

The hotel room block closes September 7. The provider rate ends September 1.

RETHINK is an intimate conference. Seats are not unlimited. If you’re considering it, now is the time.

* Discount codes can only be used before completing registration.
* Discounts are not retroactive and cannot be applied to existing registrations.

Three Days of Insight & Connection

From a Monday evening welcome reception through two full days of programming, every moment of RETHINK 2026 is designed to deliver maximum value.

2:00 PM

Registration Opens

5:00 PM

Welcome Reception
Presented by MatrixCare, Inc. — cocktails, conversation, and first connections.

7:00 PM

Reception Closes

8:00 AM

Breakfast & Registration

9:00 AM

Conference Opens
Opening remarks, Future Leaders Award, and morning keynote sessions.

12:00 PM

Networking Lunch

1:00 PM

Afternoon Sessions
Policy, AI, operations, and clinical leadership panels.

4:00 PM

Networking Reception

8:00 AM

Breakfast & Registration

9:00 AM

Morning Sessions
Growth strategies and portfolio building for SNF and AL leaders.

10:10 AM

Networking Break

11:00 AM

Closing Keynote
Building the Portfolio of the Future.

11:30 AM

Conference Concludes

Testimonials

Don’t Take Our Word For It.

We came to RETHINK not knowing what to expect and left with two partnerships that are now active and real. The conversations at this conference are different. Everyone in the room is serious.

Director of Strategic Partnerships

Regional Health System

I’ve been to every major SNF conference. RETHINK is the only one where I consistently leave with relationships that turn into transactions. The curation of the room is what separates it.

Managing Director

Healthcare-Focused Private Equity

The clinical track content was the most relevant programming I’ve attended in years. For the first time, I felt like a conference actually understood what we’re dealing with on the floor.

Chief Clinical Officer

Multi-Site SNF Operator

The Venue

Philadelphia. September 28–30.

Loews Philadelphia Hotel · 1200 Market Street

Center City Philadelphia. A focused, distraction-free setting for the conversations that matter. Walking distance from everything, far from the noise of a convention center.